Keppel Club News Release

Singapore,  September 24th, 2016:  SITA Tennis Academy Awarded Contract  to Manage Keppel Club Tennis Programmes in Singapore.

SITA Tennis Academy is pleased to announce that they have reached an agreement with the Keppel Club to manage the clubs tennis programme commencing operations on October 1st, 2016. Under the agreement, SITA will provide full time tennis coaching services to the club.

Keppel Club is a full scale members club that is located in Telok Blangah area of Singapore(close to Sentosa), with a full range of facilities that include a beautiful 18 hole golf course with driving range, five floodlit tennis courts(two indoor and three indoor with a hitting wall), an Olympic sized pool,  8 lane bowling centre,  gymnasium and more.

One of the SITA Directors, Joe Russell, commented “We are extremely pleased about the prospects moving forward as we see numerous positive spinoffs for both parties.”

Under the agreement, Keppel Club will allow non members (juniors and adults)  to enroll in the clubs tennis group programmes which will foster more participation and usage of the clubs facilities. Russell emphasized, “Our first priority obviously will be to service the members needs and to ensure that more existing club members are enrolling in the clubs tennis programmes and using the facilities. However, we can’t deny the fact that allowing more people to access the club’s tennis programmes won’t have a positive effect on boosting the overall tennis programme.”

Another plus will be that SITA Tennis Academy will now be able to offer another training facility to our existing SITA clientele base.  Russell added, “The demand for tennis lessons has been so great at our current SITA Tennis Academy Centre in the Dempsey Hill area, that we are in need of more courts in order to handle our excess capacity and overflow crowd. By bringing Keppel Club tennis facility under the SITA umbrella we will be able to offer more programmes to our current clientele base.  It will give us the ability to scale up some programmes and offer more services that we have not been able to fully offer at our existing facility, such as the ever popular holiday tennis/swim camp, ITF junior training, and mini tennis programmes for the kids from 4-10 years old.”

Thirdly, the access to indoor courts at the club will give SITA Tennis Academy the added flexibility to run our programmes even during the wet season which will ensure that classes are run rain or shine.

Lastly, Keppel Club’s location in the central area of Singapore will allow SITA to market their programmes to people in that geographical area, especially in the Alexandra and Queensway areas and beyond.

About SITA Tennis Academy:

SITA Tennis Academy is one of the leading tennis management/coaching service providers in Singapore and is rapidly expanding its presence in clubs and schools around the city.  In addition to the SITA Tennis Academy Centre, which is located in the Sherwood/Harding Road area in Dempsey Hill,  they manage the tennis programmes at SJII and Tanglin Trust Schools.

The SITA operations are overseen by SITA Directors, Joe Russell, Todd Koning, and Simon Mason. Joe Russell is a former Top 200 ATP world ranked pro and tour coach, who has been the director of Singapore’s National Junior Elite Program. Todd Koning, another former pro player and coach, has vast international experience in the field of tennis management as the owner of his own company named TFL Training Consultants Pte Ltd.  SITA’s third director is Simon Mason, who is a top level 2 advanced coach from Australia, with years of experience in the tennis management field. He currently manages the Singapore Polo Club tennis and fitness programs.

SITA Tennis Academy has a first rate coaching staff comprised of world class multinational teaching professionals from all over the globe. Some of the countries represented by SITA Tennis  Academy coaching staff are: Spain, Australia, USA, South Africa, Czech Republic, Philippines and Singapore. All SITA coaches have extensive coaching experience and hold coaching certificates and accreditation from various internationally recognized coaching organizations. Many of SITA coaches also have been world ranked ATP players and played college tennis at NCAA Division 1 schools.

For further information, please see below:
Contact Number for Inquiries: +65 8129 5381