Joe Russell

Joe Russell


Joe is a former top 200 ranked ATP world tour player. Joe won over 15 international titles while based in Osaka Japan during his playing career. One of the many highlights of his professional career was his matchup with former world #1 Ivan Lendl in the USD $1.2 Million dollar Suntory Japan open tournament in 1990.

Once Joe retired from the international circuit he migrated to Singapore where he coached at the highest national level during the early 2000’s. He was the director of Singapore’s National Junior Elite Program as well as working with many UNHW clients during that period.

Joe has founded several business ventures throughout his coaching career. Recently he co founded SITA Academy alongside Todd Koning and Simon Mason. Additionally, Joe has created his own brand – Joe Russell Tennis International (JRTI). JRTI specializes in personalized tennis consultancy cases that provide tailored coaching sessions specifically for the client at 5 star resorts and clubs throughout Asia and the Pacific Rim.

During his college years, Joe obtained a degree in psychology from the University of Utah.

Joe has over 40 years of playing experience and brings a great wealth of knowledge and experience to the SITA executive coaching team of 2015.